Blog

Devlog, postmortems, and notes from the road to release

Month one: 10,378 wishlists

450 wishlists on day one became 10,378 in a month, and the audience flipped from the US to the CIS while 95% of it went un-attributable. The daily curve, the regional inversion, and why Steam's search bar did the work my links couldn't.

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Day 1 Steam launch postmortem

450 wishlists, 1,014 visits, and the per-sub UTM data on what actually converted. Includes Steamworks screenshots, bar charts, and what I'd do differently next time.

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